Boutique business flourishes in Ranchi

The Tier II towns in India are showcasing rising

demand for global fashion brands as well as Indian designer wear. Ranchi is emerging as another town where number and popularity of foreign clothing brands as well as designer wear boutiques is on the rise. The area has witnessed 20 percent spur in boutiques over the last five years.

Designers offering latest designs, exclusive styles, uniqueness and competitive price have opened a galore of varieties for buyers. On the other hand, growing demand for designer wear has also led to the rise in number of designers launching their stores.

Designers feel that fashion conscious women find branded clothing similar in style and expensive compared to the unique designs they get at reasonable costs. Designers too are creating collections suitable for clients belonging to different classes of the society. The clothes currently in demand include draping saris, frill saris and gazing saris teamed with halter neck and padded blouses.