Branded Bargains: Luxury made affordable

It’s a store that offers luxury brands but at affordable prices.

The catch is that the products on offer are seconds. Fatema Lokhandwala offers her customers premium product at affordable rates through her store ‘Branded Bargain’ and how does she manage to do that? At her store ‘Branded Bargains’ located at the Oberoi Towers, Nariman Point, she lets people, who wish to dispose off their premium accessories at a cost. They are then offered at lower prices to other customers.

And though her store is set next to stores of global luxury labels and inside the same galleria, she gets a good amount of products to fill her shelves since the people walking into the big stores next door are the ones, who get rid of the unwanted stuff to make space for new ones, by giving it away to her. After quoting a price for the old stuff, Lokhandwala offers them a 90-day consignment deal, after which they can take back the unsold products. Available at her store are: Louis Vuitton merchandise along with Fendi, Bottega Veneta, Chanel and Gucci. In fact, these are also some of the most sought labels by both men and women. The most expensive item sold so far is a bag from a top fashion house, which originally cost Rs 75,000, but was traded for Rs 38,000.