Brandis to launch men’s sports brand

Bangalore-based lingerie company Brandis India is planning

to a launch men’s sports apparel line under brand-name ‘2GO’ soon. The newly envisaged brand’s product portfolio would consist of tracks, shorts, sports socks and T-shirts. It is eying to capture a 12 per cent pie of by 2015. The product pricing is maintained 35-40 per cent less compared to other performance brands.

The company was incorporated in 2010 with the aim of launching global, capable brands in the apparel and accessories space. Brandis has already successfully launched ‘BEYOUTY’ a brand in the women lingerie space. It is presently being retailed in 1,500 stores and in 40 cities across India. With 35 existing distributors, 20 per cent of the budget will be utilised for below the line marketing which would include point of purchase material, brand display stands and other retail fixtures to establish the new brand identity.