Brandtrendz to expand its brand portfolio

Brandtrendz.com, an online shopping store in India has announced plans to expand its product portfolio. The platform offers a mix of established

big brands as well as small manufacturers and traders. Now the company aims to partner at least 500 manufacturers and traders who are either a start-up, micro-SME or an SME by the end of this financial year.

Apart from extending a hand to the brands-in-the-making, the company is also investing in establishing visibility, back-end and support processes. Along with internal accruals as a source for investment for these initiatives, company is also looking for funding through venture capital. With e-tailing becoming a tough and competitive business, Brandtrendz.com is initiating various activities, promotions and offers to attract shoppers. For instance, it has announced 100 percent replacement on certain fast moving product categories like watches, where it is offering no-question-asked replacement on premium brands.

Brandtrendz.com primarily retails lifestyle and fashion products like apparels, bags, footwear, watches, sunglasses, jewellery, fragrances and other stylish accessories for men and women of all ages. The portfolio also includes home furnishing, décor products and furniture as well. For footwear, which again is a high-selling product category like watches, Brandtrendz has an on-site size measurement bar which enables online shoppers to buy without any confusion.