Breakbounce forms partnership with Myntra

Bangalore-based Breakbounce, a street-wear fashion

brand has ventured into Indian apparel industry by partnering with Myntra.com to market its products. Breakbounce clothing is now available to consumers exclusively on Myntra.com.

Commenting on the tie-up with Sanjeev Mukhija, Managing Director, Breakbounce says, “Breakbounce is a street-wear fashion brand for youth. In line with the change in consumer behaviour towards online shopping, we decided to make our entry in an unconventional manner by launching online first. Myntra.com makes a perfect fit as a retail partner as we have similar sensibilities and objectives towards Breakbounce. In the near future, we intend to market Breakbounce products in large-scale retail stores in metropolitan and cosmopolitan cities.”

Commenting on this mutually-beneficial collaboration with Breakbounce, Ganesh Subramanian, Chief Merchandising Officer, Myntra.com, said, “In order to bolster our continuing efforts towards bringing exclusive and trendy apparel collections to our discerning customers, this partnership with Breakbounce strengthens our street-wear range for the fashion-conscious Indian youth.”

The brainchild of Goldenseam Textiles, Breakbounce’s casual fast fashion line focuses on detailing, style and quality and aims to make current international fashion available to the discerning Indian shopper. The autumn/winter collection comprises of four ranges: Do the dogfight, Laidback Jack, Play and Juic’d up for the fashion-conscious youth between 17-30 years.