BRR Jewellery shifts base to Dubai

BRR Jewellery is foraying into the UAE by setting up 12 new retail units across the country

and reducing its presence in India. BRR is a leading wholesale distributor of 22 carat jewelry from Bangalore. It feels the time is right to invest in Dubai because everything is cheap due to the recession. The group has shifted its entire operations from India to Dubai. It has a client base of over 125 to 150 jewelers all over Dubai, Qatar, Bahrain, Saudi Arabia, US and European countries. According to the managing director of BRR Neesarg Ramani while most of the Indian jewelry chains in the Middle East have first established in the region and then branched out to the Indian market, they want to establish their presence in the Middle East, where they see lot of opportunities in the future.

In Dubai leading jewelers like Joy Alukkas, Atlas Jewellers, Damas and Chemmannur Jewellery are their UAE clients. Gold retail volumes in Dubai fell in January as consumers remained skeptical about the yellow metal’s fluctuating price level. This year, Dubai’s Gold & Jewellery Group, an informal body representing more than 700 gold retailers, has decided not to take part in the bi-annual shopping festival promotions due to poor sale volumes. This is the second consecutive year the group had decided not to take part in the festival as further discounts were seen as damaging to profits.