Bullish IPL season boosts knitwear products

Though last year, apparel retailers were bogged down by

excise duty, slow economy and low consumer demand resulting in high inventories, this year’s IPL season seems to have brought in the much needed breather. Ludhiana, Tirupur and Mumbai based knitwear manufacturers are witnessing a jump in orders for IPL apparel by anywhere between 25 per cent and 40 per cent this year.

Citing increased demand for IPL merchandise, sponsors such as Puma, Adidas and Teebok have placed orders for large quantities this season. And though there is a worry over increased supply of fake IPL apparel, manufacturers are not worried since the demand is quite high.

According to official sponsors, instead of Indian team’s recent poor performance playing a spoil-sport, it has in fact raised hopes from the IPL season this year resulting in demand for IPL merchandise. The 5th edition of IPL kick-started on April 4th, with defending champions Chennai Super Kings starting their campaign against Champions Leagues title holder Mumbai Indians.