Cairon plans increasing its MBO presence

Cairon the popular shirt brand that has been wooing

customers for the last 25 years, and clocking in 25 to 30 per cent growth ever since its inception, is now targeting a turnover of Rs 3 crore over the next few years. It’s also looking at perking up its MBO presence across the country. Commenting on the retail strategy for the brand, Lalit Agarwal, Director, Cairon International says, “Basically we market through MBOs all over India and have a presence in 600 MBOs. We have been witnessing 25 to 30 per cent growth and have also launched our own e-shopping website Cairon.co.in to reach out to our customers. We also export to international markets but have no immediate plans to set up our own stores there.”

Even though Cairon has been a part of the shirts industry for the last 25 years, earlier the brand was retailing in the domestic market under the brand name Gap, which continues to exist. The brand name Cairon was coined in the year 1998. “Catering to consumers between the age group of 21 to 35 years, we have witnessed a steady yearly growth of around 23 per cent since inception,” opines Agarwal.

What works for the brand is that it comes up with at least 10 to 12 new designs every week in its bid to offer fresh merchandise to its customers. The range is shirts in casual, formal and party wear category and the fabrics used are either cotton, blended or designer. The brand also makes a collection of trousers and nightwear especially for the export market.