Canclini Tessile ties up with Emperor Textiles

Italian luxury label Canclini Tessile is signing up with a

little known Tirupur-based Emperor Textiles to stitch its shirts in India. Canclini Tessile which has an equal JV with Emperor Textile will also set up a separate manufacturing unit in Tirupur to manufacture Italian fabric for domestic consumption. Canclini Tessile, known for its fabrics worldwide, makes the Via Montenapo brand of shirts which retail at prices starting from Rs 5,000 and can go up to Rs 30,000.

The company currently manufactures 8,000-10,000 shirts a month but with the new tie-up it will have to ramp up its capacity. Under the JV, the company’s plant will have a capacity of producing three million metres, which can be ramped up to six million metres yearly at a later stage.

The bespoke Italian menswear label, Via Montenapo by Milano Luxury Garments in Bengaluru was recently launched through Fashion house Kimaya in India. The shirts range is styled by Milan-based designer Francesco Rossi and made exclusively with Italian fabrics from Canclini Tessile SpA. Inspired by the fashionable high street of Milan, Via Montenapo excels in making high end shirts, made from the finest quality of Egyptian cotton that has been honed to perfection by European design maestro Francesco Rossi.

Emperor Textiles, which is in the business of home textiles, apparel and garment manufacturing has an annual turnover of Rs 60-70 crores and works for big names like Louis Philippe, ITC and Color Plus. Emperor also exports shirts to Australia and Europe. Canclini Tessile is also in talks with 30 retailers in India to sell their fabrics.