Caprese enters India

The latest entrant in the Indian market is international fashion brand Caprese,offering a wide

range of elegant and fashionable ladies handbags. Inspired from the Isle of Capri, a small island in the Campania region of Italy; Caprese handbags are made with a distinctly modern design language.

Embracing a holistic concept, the sculptural aesthetics of the creations focuses on avant-garde shapes and precise cuts. They promise to bring a whole new fashion sense to a mass premium segment through high-end fashion imagery, differentiated designs and a very stylish Masstige offering.

Caprese has been launched with a wide variety of stylised handbags for women catering to different occasions and usage. The colours, designs and silhouette are chosen keeping in mind the fashion forecasts and the tastes of Indian woman. The brand is launching around 50 styles as part of its Autumn/Winter ’12 collection, which will be available at premium lifestyle stores like Lifestyle, Central, Pantaloons,VIP Lounges and leading ladies handbag MBO’s. The handbags will also be sold in over 100 cities across 400 outlets.

Imported and marketed in India exclusively by VIP Industries, Caprese is available at a price points of Rs 2,000 onwards. Spearheaded by Radhika Piramal, Managing Director, VIP Industries Caprese has been rolled out post extensive test marketing, across India.