Carat Bangalore to manage Koovs.com’s media duties

Bangalore-based online fashion store Koovs.com has selected

Aegis Media Group’s Carat Media Services to handle its media duties. A statement sent by the company announced the appointment of the agency stating, it scanned through a number of agencies before making the final choice.

Rajesh Kamra, Director, Koovs.com says, “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their tools and technologies as well as their approach to media completely took us by surprise as they were truly business-focused.” Joydeep Raha, Senior Vice President-South, Carat Media adds, “Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for Koovs as an online lifestyle portal bringing in the best solutions in luxury and lifestyle.”

Koovs is an exclusive fashion store for women, where women can stop and shop at few clicks, be it accessories, bags, clothing, lingerie, shoes or beauty whims. Carat launched operations in Bangalore three months ago. Koovs.com is the second account win for the branch, it has earlier bagged digital and OOH duties of Wipro Technologies.