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Catwalk focuses on Tier II cities

4 Jul 2011

Catwalk Worldwide the brand known for elegant, quality footwear has opened three new stores.

These are located at Linking Road, Mumbai; S J Road, Itanagar, Arunachal Pradesh, and The Mall, Ludhiana, spread over about 1,550 sq. ft. 525 sq. ft, and 650 sq. ft. The new Catwalk stores are spacious and offer a unique customer shopping experience. The interiors of the stores are in tune with the brand’s collection, truly making it a shopper’s paradise. Considering that Catwalk places importance on Tier II cities, its stores in Itanagar and Ludhiana are very significant. The shoe giant aims to achieve Rs 5 billion turnover by financial year 2014-15, that is, it anticipates revenue to grow at a CAGR of approximately 88 per cent. Its plans include setting up an additional 190 standalone stores including franchisees covering an area of approximately 114,000 sq. ft. by the end of financial year 2014-15 taking the total area to over 125,000 sq. ft. with an estimated investment of approximately Rs 550 million.

Catwalk is looking at metros, satellite cities, Tier I and Tier II towns as well as international destinations for its expansion. Catwalk Worldwide is a leading premium footwear brand with pan-India presence. The company conducts its operations under the direct business model and retails its products under the Catwalk label. The first Catwalk store was set-up in Mumbai at Kemps Corner, a popular fashion area post which it has only grown from strength to strength. Apart from boutique stores, the company also operates in the shop-in-shops format. Catwalk has been associated with glamour, chic attitude and a contemporary touch for the modern women. They currently have 30 standalone outlets and 152 shop-in-shop formats. Every Catwalk store is known for its trendy, individualistic and providing not just value for money but a collection of the finest quality of shoes. Offering quality fashion assistance even in Northeastern parts of Arunachal Pradesh is something every retail brand dreams of. It is emerging as one of the fastest growing shoe retailers in India.