Cherokee inks license agreement with Mom & Me

Cherokee, the global marketer of style-focused lifestyle brands,

has announced it has entered into a retail license agreement for its Liz Lange Maternity brand with Mahindra Retail’s flagship retail stores, Mom & Me. Liz Lange Maternity will be available at all Mom & Me outlets throughout India as well as e-commerce portal.

Mom & Me is Mahindra’s flagship retail venture where expecting and new mothers alike can find everything from apparel and baby care products to parenting seminars and support. Commenting on the partnership, Cherokee Chief Executive Officer, Henry Stupp, said, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services.”

Adds K Venkataraman, CEO of Mahindra Retail, “Mom & Me has practically been the pioneer in the maternity wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. We believe that the Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as the Cherokee Group.”