Chhabra 555 aims for 10 percent market share by 2015

Chhabra 555 the well known women’s ethnic wear

brand is providing a wide range of saris, suits, lehengas, lachas and bridal wear for Genext brides, mothers, daughters as well as grannies. The brand is aiming to grab a 10 percent market share by 2015. The 55-year-old brand that is into ethnic fashion, is now planning aggressive retail expansion in the country.

Supported by a select team of designers, the company started off from a small sari shop in Chandni Chowk, New Delhi. It now has a presence all over Delhi-NCR with more than 60 stores spread across the country. With a strong distribution network, an established supplier base and effective accounting mechanisms, Chhabra 555 is all set to achieve growth targets set by the company.

As per Asheeta Chhabra, Director, Chhabra Triple Five Fashions “Chhabra 555 has gradually emerged as the most preferred destination for Indian women who are particular about the uniqueness of their wardrobe. We know that these women won’t buy a design that’s similar to another one. Their wish list for variety and class ends at no place other than a Chhabra 555 store. To further our retail presence, we are seeking support from Franchise India to provide us with suitable expansion solutions.”