Chhabra 555 launches store in Bhiwadi

Ethnic wear brand Chhabra 555 has opened its first franchise

store in Bhiwadi, Rajasthan. Spread across an area of 3,000 square foot the store showcases a wide range of traditional to contemporary Indian ethnic wear. The company has a network of over 60 stores across India. Known for their designs and good quality products at affordable prices, Chhabra 555 provides a large variety of products which they customise to suit each the individual market.

Chhabra 555 is a well-known apparel brand offering a wide range of saris, suits, lehengas, lachas and bridal wear for genext brides, mothers, daughters as well as grannies. The brand is aiming to grab a 10 percent market share by 2015. The 55-year-old brand that is into ethnic fashion is now planning aggressive retail expansion in the country.

Supported by a select team of designers, the company started off from a small sari shop in Chandni Chowk, New Delhi. It now has a presence all over NCR with more than 60 stores spread across the country. With a strong distribution network, an established supplier base and effective accounting mechanisms, Chhabra 555 is all set to achieve growth targets set by the company.