Chhabra 555 opening new outlets

Chhabra 555, one of the biggest retailers in Indian ethnic wear, now has approximately 50

boutiques in the country. The brand opened 22 stores pan-India and recently launched one more store in Bulandshahar in UP. The new store will strengthen their presence in Uttar Pradesh. The brand has lot of loyal customers who travel from Bulandshahar to Meerut to shop from Chhabra 555. And the new store is a gift for clients in the area. The retailer started as a small sari shop 50 years back in Jaipur, Rajasthan, and, apart from Delhi-NCR, has expanded successfully in Uttar Pradesh, Madhya Pradesh, Orissa, Assam, Chattisgarh, Gujarat, Uttarakhand and Kashmir over the past one year. The company started in 1993 retails bridal apparel like saris, lehengas and suits in hundreds of varieties and colors.

The saris are embellished with kundan work, light sequin work, heavy zardozi and intricate resham work. There are bridal saris, zari saris, silk saris, printed saris, bandhej saris, embroidered saris, traditional saris and wedding saris. About 10 to 15 designs are added every fortnight. Each product line is created by its own carefully selected team of designers. Chhabra 555 has grown to become one of India’s top wholesalers and retailers for handloom saris with wholesale, retail and export departments. Its vision is to become the ambassador of Indian culture by taking Indian ethnic wear for women to every nook and corner of the world.