Colette and Colette Hayman debuts in Mumbai

Australia’s Colette and Colette Hayman have made its India debut with its first

store in Mumbai’s Viviana Mall. The company plans to launch 60 stores in India by mid-2016. It has signed an exclusive, 10-year master franchise agreement with Gurgaon-based retail start-up firm Brand Access. The stores will retail products about 40 percent cheaper than rivals and bring in new collections every week.

Colette by Colette Hayman is a fast fashion, accessories, jewelry and handbags firm based in Australia. It was set up four years ago and has 90 stores across Australia and New Zealand. Besides India, they are in the process of expanding to other markets in the Middle East and South Africa.

Brand Access, which also has offices in Singapore and facilitates the entry of brands into foreign countries, it has partnered other fashion firms in Southeast Asia such as Colcci and Blake & Company. The firm is in the process of signing franchise partnerships with global brands in the clothing and fashion space. The target is to bring in two non-competing brands into India a year.