Columbia Sportswear spreads India presence

Columbia Sportswear, a leading innovator in the active

outdoor apparel, footwear, accessories and equipment industries has signed an agreement with Chogori India Retail (CIRL), to serve as the company's exclusive distributor in India. In a statement, Columbia President and Chief Executive Officer, Tim Boyle has said, “We are pleased to welcome CIRL to our existing base of 26 independent distributors that have been instrumental in establishing Columbia's brands in more than 70 countries over the past two decades. We are confident that CIRL, with more than a decade of experience building consumer brands in India, is well-equipped to compete and make us one of the first US-based outdoor companies to penetrate the world's second-most-populous country.”

Adds Hemant Sachdev, CIRL’s Founder “Chogori India Retail is proud to represent Columbia in India. We look forward to bringing the outstanding performance and quality of Columbia's products to India's emerging base of outdoor consumers.” Columbia Sportswear, founded in 1938 in Portland, Oregon, Columbia products are sold in approximately 100 countries and have earned an international reputation for innovation, quality and performance.