Consumers upbeat on Reliance Trends

Reliance Trends, the apparel, luggage and accessories

specialty format of Reliance Retail plans to expand its current base across the country to 155 stores by 2012 across 90 cities.  It prides itself on the fact that it’s probably the only format retailer that did not close down a single store during the slowdown. Reliance Retail operates two types of stores, value and specialty. An example of a value store is Reliance Fresh and for specialty it’s Reliance Trends.

Reliance Trends’ main focus is affordability and to offer the common man quality and fashionable clothing at remarkably low prices. And it seems to have worked. In a survey recently, it has been rated as India’s favorite department store. For instance a pair of good jeans comes for just Rs 199. An anti-wrinkle business suit which costs around Rs 4,500 on an average is priced at Rs 2,499 at Reliance Trends. There are fragrant clothes for infants, stain-free trousers, shirts and trousers with in-built moisture management and the like.

The chain’s biggest business is from private labels. Nearly 60 per cent of revenue comes from the private brands. Besides this Reliance Trends also stocks leading national and international brands.