Corset Wholesale charts out growth plans

While working in the UK, Suman Bharti caught hold

of an opportunity to design and manufacture corsets in India and today, he heads Corset Wholesale a Rs 26 crores enterprise. After launching his own brand, ‘Vintage Goth’ last February, he recently opened an exclusive outlet in Gurgaon. With positive demand, the company expects revenues to grow to Rs 35 crores by the next fiscal.

After graduating from the Pearl Academy of Fashion, Delhi, in 2001, Bharti wanted to join the fashion industry or start a design store. But he had to return to his home-town Ranchi to help his father with his construction business. Soon, Bharti went to London and joined a job there. But his creative instinct did not let him leave the initial idea so with descent savings from the job, Bharti decided to start a corsets business in India.

In September 2005, with an investment of Rs 24,000 and a rented place in Delhi, he started Corset Wholesale and began tying up with distributors in the US and the UK, to whom he could sell designs at rates much lower than those charged by the local designers. Then ecommerce portals like eBay and Alibaba helped Bharti grow his business. Bharti finally set up a subsidiary in New York, followed by a subsidiary in the UK, and his own office in India.