Cottonking launches CoolSlubz collection

Cottonking, the leading chain of cotton attire for men across

Andhra Pradesh, Chattisgarh, Gujarat, Goa, Maharashtra and Karnataka launched unique CoolSlubz — collection of formals, fashion formals and T-shirts. Speaking on the occasion, Koushik, CEO Cottonking announced that the company registered Rs 46 crores turnover in the last fiscal and targets to achieve Rs 55 crores in this fiscal.

The newly launched range is available in six states in the country and has about 60 stores. The company is planning to expand its store count by adding 15 to 20 stores each year. Hyderabad boats of four company stores currently. “Subsequently, we would like to expand to places like Viajayawada, Guntur, Vishakhapatnam, Bhimavaram and other places,” Koushik said. “We work on a 100 per cent franchisee model. Cottonking offers to its customer well over 100 designs in 10 per cent cotton fabric. Each year it launches about 25 new designs,” he added.

Maharashtra is the biggest market for Cottonking with over 40 stores and second biggest market for cotton wear is Hyderabad. The company estimated Hyderabad market to be worth about Rs 8 crore for cotton fabrics and readymades. Commenting on the Indian cotton garments market including fabric and readymades put together, he states that it is valued at Rs 2,400 crores, but it is only a notional figure. As most of the business also happens in unorganised market, the actual market will be double, he stated.