Dalziel & Pow designs Allen Solly’s store concept in India

Dalziel & Pow has designed a new store concept for Allen Solly,

part of Madura Fashion & Lifestyle in India.The consultancy was appointed to the project on credentials, having worked in India for the last four years. It opened a Mumbai office in November 2010. The designs reflects Allen Solly’s move from being just a formalwear to a new ‘fashion conscious’ and experimental’ audience. The idea was to create a storyboard through the use of materials to juxtapose the brand’s heritage with more contemporary feel. The store concept features materials and finishes including decorated brick, cut brass letters and corian surfaces. Bold colours and decorative lighting fixtures are used alongside ‘historical brand fabrics’.

The new concept will initially appear in the flagship store in Indiranagar, Bangalore, later this month, before being rolled out to a further three to four test stores. The brand will then decide on rolling it out across more outlets.

Integrated design consultancy develops brand environments and communications across all key touch-points by creating a retail experience effective and profitable. It offers a full range of design services, from brand positioning, identity design and retail design, through to graphic design, photographic art direction and website design. Ours is a holistic approach, which results in successful brand environments. Over the years, it has serviced clients all over the world, including Next, Sony, Primark, Levi’s, Topshop and Nokia.