Daniel Hechter on aggressive retail expansion

French lifestyle brand, Daniel Hechter will open at least 10

brand outlets over the next three years in India. They are eying Bangalore, Mumbai, Delhi, Chennai and Hyderabad to achieve the target. Currently, Daniel Hechter is available at select Pantaloons, Central Malls, Headquarters and Shoppers Stop across the country. The autumn/winter collection that was launched recently blends French savoir faire with sporty elegance, grabbing the wearer with the certainty of always being well dressed. This season the highlights include ‘Classics with a twist’, ‘Sporty Elegance,’ and the ‘The La Premiere collection’.

Daniel Hechter is best known for its sporty, elegant and sophisticated product portfolio. It offers premium classic shirts, trousers in slim silhouettes, double mercerized T-shirts and prima jerseys. Indus League the company that brought Daniel Hechter to India plans to grow make it a Rs 50 crores brand by the end of three years.