DDB Mudra bags creative mandate of Bata

Bata India has appointed DDB Mudra Delhi as its dedicated

integrated marketing and communications agency to shoulder marketing communication responsibilities. DDB Mudra will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range.

Bata India continues to maintain an aggressive momentum on retail expansion, having added 168 new stores so far this year. The recent growth in business is testimony to Bata’s commitment towards providing consumers the best quality footwear.

Speaking on engaging DDB Mudra Delhi, Rajeev Gopalakrishnan, Group Managing Director, Bata India said, “DDB Mudra’s robust experience in media, retail and experiential lifestyle retail has positioned them as our preferred choice. Their understanding of our brand integrated seamlessly with our foreseeable plans. Given the complexities of the retail marketplace and our diverse portfolio of products, it was crucial to select a creative and passionate team to partner Bata in our growth endeavour.” As an integrated marketing and communications agency, DDB Mudra will be responsible for strengthening the Bata brand.