Delhi to host Lifestyle Pakistan

An initiative of Trade Development Authority, under the guidance of the dynamic

efforts of the Ministry of Commerce, Lifestyle is set to become one of the largest trade fairs of Pakistan. A venture between the Pakistani and Indian government, Lifestyle Pakistan is the first of its kind, four day showcase trade exhibition being organized at Pragati Maidan, Delhi from the April 12 to 15, 2012. Over 300 stalls exhibiting a vast array of Pakistani fashion, textiles, leather products, accessories, home furnishing and a taste of traditional food specialty items will be showcased.

The aim of the event is to enhance trade relations between the two nations, presenting unique opportunities for business-to-consumer, business-to-business, business-to-government and government-to-government interactions. Apart from the exhibitions, there is a dedicated food court where Pakistan’s top restaurateurs will present the country’s specialty cuisines. In the evenings, Lifestyle will present four fashion shows by the country’s leading textile and design houses, followed by dinner and a musical gala.

The expected number of attendees for the four-day exposition is expected to be well over 30,000 per day from the Indian trade industry and international buyers.