Designer label Soch goes online

Soch, the urban designer label store has announced its online foray with e-fashion mall,

Fashionara.com. In addition to the 26 Soch stores across India, customers will now be able to shop from any of the 39,000 pin codes that Fashionara assures delivery to. Soch will go online first with its work-wear collection and then move to retailing ethnic wear. The brand will showcase a product line created with hand-picked fabrics like cottons, chiffons, crepes, silks, brocades, voiles and blends that are sourced from various locations across India including Mumbai, Delhi, Jaipur, Calcutta, Banaras, Mysore and Kancheepuram.

Commenting on the tie-up, Arun Sirdeshmukh Co-Founder & CEO, Fashionara.com said, “We are delighted to host the Soch collection exclusively on Fashionara. Soch is a well- known fashion brand of Indianwear and will add to our portfolio of leading International and Indian brands.”

“Going online is the best way for us to make Soch available across the country and leverage the growing popularity of the brand. We were also conscious of the need to go with a like-minded online retailer that our fashion conscious urban audience would identify with. Fashionara stands out for its focus on fashion, the quality of brands available on the site, the sheer visual appeal and the customer experience,” says Vinay Chatlani, Partner MD, Retail LLP, Soch.

Founded earlier this year, Fashionara.com, has been instrumental in introducing the online shopper to many innovative features in online shopping in India - video catalogues, look books reflecting international trends, guaranteed overnight delivery in multiple cities, shopping on Facebook, curated apparel and even a one-of-its-kind returns policy.