Destination Maternity to launch 50th shop-in-shop

Destination Maternity Corporation, world’s leading maternity

apparel retailer is launching its 50th Motherhood Maternity shop-in-shop at Bangalore. Motherhood Maternity shop-in-shops are placed in Mom & Me stores owned by Mahindra Retail, in 24 cities across India including Ahmadabad, Bangalore, Delhi, Ludhiana, Mumbai, Pune and Vadodara. Since 2009, the Mahindra Group is also a franchisee partner of Destination Maternity in India. Through a multi-year franchise agreement, Mahindra has the rights to market Destination Maternity Corporation’s Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in India at its various Mom & Me retail outlets.

Mom & Me stores stock an exclusive and wide range of pre- and post-natal products including maternity wear, baby clothes, toys, wellness products, nursery furniture and more. Mahindra Retail is a part of the Mahindra Group, one of India’s leading companies with operations in several key sectors of the economy.

Destination Maternity operates through 2,352 retail locations across the United States and Canada and also sells on the web through its brand-specific websites. It also distributes its Oh Baby by Motherhood collection through a licensed arrangement at Kohl’s stores throughout the US and on Kohls.com. In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea. At present, it has 66 international franchised locations, including 51 shop-in-shop locations and 15 Destination Maternity branded stores.