Dhawan and Mirza to endorse Rodeo Drive

India's foremost boutique for luxury Swiss watches, world

class writing instruments and leather accessories, Rodeo Drive Luxury Products has announced a one year endorsement deal with country's new batting sensation Shikar Dhawan and tennis star Sania Mirza. The two sporting stars will be the first brand spokespersons for the entire range of Rodeo Drive Luxury brands retail line in India, managing director of Rodeo Luxury Products, Prithviraj Bagrecha said in a statement. Both stars will represent Rodeo Drive as their brand ambassador to promote its 'exciting' brand value. For this, they will appear in Rodeo Drive advertising campaigns in TV and print media, he said.

Rodeo Drive was in news recently when it launched world's only collectible edition of Lord Venkateswara wrist watches for men engraved by hand in gold and studded with magnificent rubies and emeralds on a white dial carved out in enamel, with the hour-markers set with diamonds, Bagrecha said.

Dhawan, who scored the fastest Test century on debut, said, “It gives me immense happiness to associate with Rodeo Drive Luxury Products, the first luxury boutique in Bangalore and housing the best of the luxury brands and bringing in complete customer satisfaction at the best costs.” Added Mirza, “Being a sporting professional which involves consistent travel across the globe and knowing brands and understanding the essence of luxury, it is wonderful to be a part of Rodeo Drive Luxury products, which reminds me of the world's most exclusive shopping destinations as well as many fantastic world class brands that Rodeo Drive brings under its umbrella.”