Dinesh Manchanda opens showroom in Delhi

Fashion designer Dinesh Manchanda has launched his first

showroom called ‘Satyam Shivam Sundaram’ at Pitampura in New Delhi. Spread over 3,800 square foot across two floors, the store stocks party wear dresses, indo-western suits, printed fabrics, saris, high-end lehengas, bridal saris, and extended anarkali suits.

Though Manchanda wants to extend the store space and product offerings, he doesn’t intend opening more showrooms this fiscal. However, he would launch more stores in cities such as Ludhiana, and Ahmadabad after two years. He also plans to launch a men's designerwear after a year.

Satyam Shivam Sundaram targets middle class women between 18-40 years of age. His current high-end collection includes extended anarkalis, floor anarkali suits, ready-to-wear drapes, concept sarees, printed fabrics, kaftan tops, pre-bridal dresses, and bridal lehengas. Starting at Rs 1,000, Manchanda has his own designing and manufacturing team.