Dixcy Scott to open exclusive brand outlets

Tirupur-based knitwear brand Dixcy Scott plans to open a chain of exclusive outlets across the country. Its product range

is available in multi-brand retail outlets as of now. Starting with the launch of 10 EBOs, it aims to open at least a dozen outlets in the South in the next few months apart from targeting large format stores.

Dixcy Scott’s sports range includes 12 vests powered by 4x dry technology and sported by Salman Khan, the brand ambassador and briefs and trunks. For the southern market, it has roped in two South Indian film actors: Jiiva for Tamil Nadu and Puneet Rajkumar for Karnataka. It is looking for a brand ambassador for Andhra Pradesh.

Dixcy Textile started in 1982 as a small scale unit in Tirupur. The small scale unit has now transformed into a company known across the country for its high quality hosiery goods for men, women and children. Various brands under the company’s umbrella include: Dixcy Scott inner wear, casual wear and thermal wear; Scott for her and Dixcy Josh.