DLF launches Ave.neu in Mumbai

DLF Brands has launched its first multi‐brand anchor store ‘Ave.neu’ in Neptune

Magnet Mall in Bhandup, Mumbai. The store is spread over an area of 19,980 sq. ft. DLF Brands currently operates standalone stores for 11 global brands in India.

The new store sells international fashion labels under one roof. It boasts of product segments encompassing home décor, children’s accessories, sunglasses, kids, teen, male and female fashion, shoes, denim & bags among others. Brands like Mothercare, ELC, Sunglass Hut, Claires, DKNY, Pure Home & Living, Puma, Punk, Boggi Milano, Alcott will be available at the store.

DLF has already tied up with brands in the luggage, watches, perfumes and sportswear categories. ‘Ave.neu’ will boast of an exciting display format with a unique design covering more premium labels in the market. The company till now focused on opening exclusive stores for global fashion brands and it has been instrumental in bringing to India some of the most sought after international brands including like Boggi Milano, DKNY, Alcott, Sunglass Hut, ELC and Mothercare.