Dream Theatre launches Von Dutch in India

In a bid to attract young, Dream Theatre has

introduced the Von Dutch heritage of apparel and accessories. Characterised by its faultless craftsmanship, a rock-n-roll attitude, originality and individuality, Von Dutch is an expression of many spirits. As the originator of ‘pin striping’ motorcycles and cars to the creation of the unique ‘Kustom Kulture’, artist Kenny Howard’s personality delights fans across continents. The brand has already carved a niche in Thailand, Philippines, Hong Kong, China, Macau, Taiwan, Brazil and Italy.

Terry Hauss, CEO of Von Dutch says, “India is a very important market for the Von Dutch brand and we welcome Dream Theatre in identifying and signing new licensees and distributors. I am confident that Dream Theatre will be able to educate the people of India about the long-standing heritage of Von Dutch and its rich and enduring past.”

As CEO and founder, Dream Theatre, Jiggy George explains, “The Indian youth increasingly believe in freedom of expression and have been voicing their views on cultural and political affairs alike. It’s an apt time to introduce a brand that embodies creativity and individuality so strongly.” The apparel line includes watches, bags, accessories, denims and footwear.”