Dressberry, Myntra’s in house label on a growth track

Leading fashion e-tailer, Myntra.com’s label Dressberry has quickly grown to become

one of the largest selling (in-house) labels on Myntra. It offers women’s western wear. Targeted at young women aged between 18 to 25 years, the Dressberry woman is vivacious and confident of flaunting her style. Myntra has roped in Bollywood star Kangana Ranaut, as the face for DressBerry. Ranaut will be featured in some of the promotional initiatives by Myntra.com to establish a strong connection between the brand and its followers across the country.

The women’s wear segment is expected to reach 22.3 billion dollars (Rs 1,33,565 crores) by 2017. The plus-size clothing segment already contributes 1.8 billion dollars (Rs 10,772 crores) and is expected to double during this period. Obesity is a major concern for women the world over and Indian women are also greatly plagued by it. Indian women looking for plus-size clothing usually find limited options to choose from and very often experience uneasiness in buying trendy garments in brick and mortar stores. Identifying the gap in the plus-size market, Myntra.com ventured into this clothing segment which aims at addressing this concern by enabling women to explore and purchase from a growing range of plus-size western wears within the comfort and privacy of their homes.

The new plus-size collection offers tops, shirts, dresses and trendy tees in beautiful georgettes and crepes in classy prints. Along with Dressberry, Roadster, the rugged denim wear brand, and D Muse, the elegant party wear collection, two leading private brands from Myntra, are also offering plus-size collections to women shoppers. All these brands offer sizes ranging from 2XL to 5XL.