Duke unveils 'Sun n Surf' collection

Duke has unveiled its collection of T-shirts, shirts, jeans, lounge wear, shorts and ladies tops for

the Spring/Summer 2014 titled ‘Sun n Surf’. The new collection has exciting colour combinations, designs in stripes, prints, short styles, embroidery, patch work, short lengths, round necks, collars, and so on. The product ranges from Rs 425 onwards. The highlight of the collection is value packs that comprise of different T-shirts in attractive colours and styles. Three-round neck T-shirts pack costs Rs 799. The value pack range also consists of two pieces light pique pack, two pieces mega short designer pack, and two pieces V-neck designer pack. The lounge wear range consists of T-shirt Bermuda set and T-shirt lower set ideal for night and evening wear.

Keeping in mind Indian climatic conditions and to keep the freshness intact, the cloth have been treated with special sweat absorbent technology making one feel fresh and active all through the day. Keeping the sultry heat in mind the colours, shades and fabrics are carefully chosen to look cool in hot summers. The main attraction of this new voyage summer collection is specially designed 100 percent gas mercerized cotton T-shirts manufactured with long staple Egyptian cotton in the casual segment.

Four decade-old, Ludhiana-based Duke Fashions has entered the markets of UAE, Sri Lanka, Nepal, Bangladesh and Jeddah and also has a strong network comprising of over 3,000 MBOs and over 300 EBOs across major cities in India. As a part of its expansion plans, the company plans to enter into sports wear, kids’ wear and institutional and export sales in a big way.