E-shopping platform LimeRoad.com launched

India’s first social shopping platform for women

LimeRoad.com has been launched to enable female shoppers to shop-by-city, by-brand, or by-flagship store, where they can browse and connect with shops, brands and retailers of their choice. The eye-candy magazine format allows effortless flipping of the pages. The proprietary scrapbook not only enables the shopper to organize, share and shop, it also tells you what others are buying.

Commenting on the launch of LimeRoad.com, Founder & CEO, Suchi Mukherjee said, “We are on a journey to build the most extensive and engaging lifestyle platform ever. Our sole objective is to make the shopping experience on LimeRoad so delightful, that we become the online destination for women to find gorgeous yet affordable products.”

Manish Saksena, President & Co Founder says they believe there are varied retailers pan-India, who deserve to be in the spotlight. “We are creating a pipeline for these brands to be revived and re-connected with consumers though a new medium in a curated way, just like a woman shops, combines and creates a distinct style of her own.”

LimeRoad.com has international and national mega brands in their flagship form. Home-grown brands by exporters of world-class-products exclusively launched for LimeRoad.com. High quality brands that have been revived online and local landmark products from cities and towns, all at affordable prices.

Lightspeed Venture Partners, key investor, has over $2 billion (Rs 10,720 crores) under management with teams in the US, India, Israel and China. Marquee consumer investments include LivingSocial and Playdom (Disney). Matrix Partners India, another key investor, has Rs 3,000 crores under management, is part of the global network of funds at Matrix Partners that invests in the US, China and India with US $3 billion (Rs 16,092 crores) under management. Marquee consumer investments include Apple & Gilt Group.