E-shopping venture Digaaz.com launched

Another e-commerce platform Digaaz.com was recently

launched in Chandigarh amidst much fanfare. A fashion show was organized to announce the launch of the Punjab-based online fashion shopping portal, established by three young entrepreneurs -- Dixit Sahni, Gaurav and Ashish Sobti.

The e-commerce industry in India is booming and a lot of young entrepreneurs are jumping at the opportunity to cater to the increasing demand for fashion merchandise online. The newly launched website plans to offer affordable fashion, discount offers and a wide variety. The e-shoppers would a get a chance to choose from over 100 fashion apparel and accessories brands.

According to a recent research by First Data Corporation and ICICI Merchant Services, “The domestic e-commerce market has the potential to grow between $125 billion (Rs 6, 94,125 crores) and $ 260 billion (Rs 14,43, 780 crores) by 2024-25. The report, 'E-commerce: A boon for the current economic downturn' says urban Indian consumers are now confident enough to make online purchases of up to Rs 25,000, from Rs 2,000- 5,000 in the recent past. It is estimated that nearly 65 per cent of India’s billion plus population is below the age of 35. The Zinnov report believes that by 2015, more than 880 million Indians below 35 will contribute to the growth of e-commerce in India.