Earthy seductions from CK

Calvin Klein has taken male underwear to a whole new level and gone daring with the color

palette for their new autumn/winter 2010 X collection. cK will brighten up the male underwear drawer, not to mention the torso. Calvin Klein Underwear X Elements pays tribute to earth’s four elements: Air, Earth, Fire, and Water. Fire and Water products are offered in a smooth, silky microfiber brief and trunk, while Air and Earth products are available in a snug cotton-modal mix, also available in a brief and trunk. The wider contrast logo waistband delivers added comfort, particularly for active and adventurous men. The name of each element is noted on the inside of the waistband.

The entire range is made from a super modern nylon-based fabric that offers unsurpassed body defining fit, comfort, shape retention and mobility. Fire is, as you would expect, a warm and slightly dangerous deep mandarin color while Earth is in a warm and vibrant hue of green, Air in shades of light breezy blue in contrast to Water, an inviting turquoise blue. In keeping with the cK X styling these briefs feature the wide logo with a large Calvin Klein logo that is made up of the same pattern as the body.

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans and Calvin Klein Underwear and French Connection businesses in India. Within a span of four years, BMI has opened over 28 points of sales across 13 Indian cities for the cK brand.  cK is known as the most purchased apparel brand worldwide and has gained immense popularity since it came to India. All of cK’s stores in India are designed according to global standards and are present in prime high street, mall and department stores.