Elle hunt for India’s fashion capital begins

Elle Fashionwear, the French fashion brand, has begun

its first edition of Elle Fashion League (EFL) from April 1, 2013 to hunt for the fashion capital of India. Votes will decide as to which city wins the title of ‘the fashion capital of the country’. In association with 104 FM, Elle Fashion League will pit fashionistas across four metros – Delhi, Mumbai, Bangalore and Kolkata in a live, inter-city on-air contest to determine which is the most fashion savvy city of them all.

In this first-of-its-kind initiative, Elle Fashionwear hopes to unite the style divas in the city to beat the cricket blues away and show their city team spirit in a unique, glamorous fashion. Voters can collect the style points for their city and win Elle Fashionwear vouchers by registering on 104 FM or at any Elle store or the Elle Fashionwear facebook page. One can play the League matches on air and get your city to win EFL.

With exclusive Elle boutiques in Mumbai, Bangalore, Delhi, Kolkata and Chandigarh, Elle Fashionwar is also sold through select shop in shops like Shoppers Stop, Lifestyle, Central and Kapsons.