Emilio Pucci enters India with first store at DLF Emporio

Italian label Emilio Pucci has opened its first exclusive

store at Delhi’s DLF Emporio in partnership with Infinite Luxury Brands. The new store is conceived by Creative Director Peter Dundas. Speaking after the inauguration, Manav Gangwani, Director of Infinite Luxury Brands said, “We are elated to be the official partners for Emilio Pucci in India. Their longstanding association with India comes full circle with the opening of their first store in the country. Considered as the epitome of Italian luxury, the brand has always perfectly blended femininity and sensuality, which is a reflection of the modern Indian woman”.

Tapping renowned French architect Joseph Dirand to articulate his vision, Dundas’ store concept is a play on contrasts: sophisticated yet warm, noble yet modern, formal yet fresh. The store offers a youthful spin on the brand’s 65-year tradition of glamour and elegance, washing it with a new attitude and allowing the clothes to breathe freely.

The New Delhi store follows the opening of the new New York flagship last November and many others after that around the world. It is just the beginning of a complete overhaul that will eventually impact all 50 existing Emilio Pucci stores as well as a string of new openings. This store concept represents the beginning of a new era at Emilio Pucci”, says Emilio Pucci President and Chief Executive Officer Alessandra Carra, adding, “We are taking a 360 degree approach, looking at every aspect of the brand, both from an image and a business point of view.”