Enah facilitates shopping through Facebook App

Shopping on Facebook or Facebook Commerce is gradually

catching up, as the e-commerce market witnesses a boom. While e-commerce platforms are trying their best to break even, Enah, a newly launched ethical fashion and lifestyle brand based out of Navi Mumbai is providing its customers the luxury of shopping while simultaneously engaging them through social networking platform – Facebook. The brand is exclusively designed and marketed by Ace Lifestyles E-Retail.

Enah which has more than 28,000 fans has launched a Facebook app – Enah Fcommerce. The Facebook app is exclusive to its fans so one would have to like the page before you could shop from the store. Once you have liked the page, you would witness the entire Enah e-commerce site embedded in the Facebook app.

The Facebook store which is targeting towards women only allows them to browse through the available stocks by collection. A visitor can select the colour, size, add to wishlist or proceed to buy on the Facebook application but once the visitor clicks on the option ‘Check Out’, he/she is taken to the payment website, which means, the app only allows browsing of the products on Facebook.

Companies like Exprestore, SellMojo have already ventured in Facebook Commerce from India and offer much better execution. Along with Facebook commerce, there are companies like ShopSocially, Badhai.in, 99 Presents, who have ventured into social commerce.