Enah spreads web-presence with eco-friendly clothing

Enah the eco-friendly clothing range plans to expand its

range to incorporate men's and kids' clothing. After building a strong presence with ethical fashion and lifestyle clothing through e-retail websites like Flipkart, Koovs, Myntra, Shopo and Jabong since February 2012, Enah officially launched its own website in October last year. The brand claims to be an eco-friendly brand by the way it is manufactured, designed and packaged. Currently Enah just has women’s apparel as a category but it plans to expand its range adding men’s, kids’, maternity wear, fashion and accessories, organic beauty and food products and home decor and furnishings. It recently launched a ‘custom fit’ initiative where customers can provide their measurements and get garments custom made. The platform currently has more than 500 products in the range of Rs 599 to Rs 2,499 and average basket size is that of Rs 1,000.

The retail (Ace Lifestyles e-Retail) and manufacturing arms (Aikya Clothing Co) are sister organisation of Enah. This enables the brand to have a back-to-back ordering arrangement and optimise warehousing costs as no inventory needs to be maintained. They are associated with Quantium Solutions and Velocity Express for their logistic services. Enah has already raised an undisclosed amount of angel investment from G P Deshpande and are in talks with VC’ and Angels for further funds. They are hoping for an amount close to five million dollars (Rs 27 crores) to invest in scaling up.