Epoca opens in Delhi

Epoca, a multi-brand store spread on a carpet area of 1,200 sq. ft. was launched at Metropolitan

Mall in Delhi. The store stocks brands like Dolce & Gabbana and Trussardi and Ferre but the collections are a season old since Epoca feels there’s an audience which may be interested in something which is no longer available in the market. The brand has a unique concept of getting into the luxury space with multiple brands, yet be different. Also every brand available in the store is priced at least 10 to 15 per cent lower than elsewhere.

Moreover, the company has plans to open 10 outlets in the next 18 months, with stores larger than the first one. The next outlet will be launched in Ludhiana followed by Hyderabad. The focus won’t be on metros, but on upcoming mini metros since that is where the opportunity lies untapped. To ensure visibility, there will be an outlet at Mumbai airport too. The merchandise will be easy-to-carry accessories like handbags, ties, and shoes.

Epoca is a 50:50 joint venture between Aclat Retail India and Nuova Eclat, the Italian partner. Aclat has three directors who retail the merchandise and Pankaj Vashisht from Nuova Eclat does the sourcing.