Esprit brings the ’80s alive

Esprit’s has launched its summer ’10 range which is redolent of the color, volume, and versatility of the

’80s with bold, rebellious designs and fashion. The men’s wear reflects punk, street culture with acid-washed jeans and denim jackets, oversized T-shirts, parkas, and extra long blazers that can be teamed with the denims for a look of laidback sophistication. Striped knit sweaters, smart single-breasted blazers and Madras checks in sea tones and coral red pair with smoky olive, beige and gray mélanges adds to the retro quotient. Women can choose from denim skirts with leggings, bold and dramatic tops and slim denims in colors of the season: orange, grass green, bright red and shades of berry. In addition there are crisp white tops, oversized soft jersey T-shirts, bandeaus, and leggings.

Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life with an entirely new collection every month. The brand offers 12 product lines encompassing women’s wear, men’s wear, kid’s wear et al. They have over 640 directly managed retail stores and over 12,000 wholesale points-of-sale worldwide. In India the brand had entered into a strategic tie-up with Madura Garments, a wholly owned subsidiary of Aditya Birla Nuvo, in 2005, to distribute its products. The brand is available through exclusive Esprit stores in New Delhi, Chandigarh, Ludhiana, Ahmedabad, Mumbai, Pune, Hyderabad, Bangalore, Chennai. At present, they have 50 stores and plan to take the number up with stores in Kolkata and other cities in the next financial year.