Eternity Lifestyles​, Provogue tie up

Eternity Lifestyles, a market leader in distribution and marketing of international eyewear

brands has added leading fashion brand Provogue to its list of brands. Eternity will now hold reins to exclusively distribute Provogue eyewear in India. Renowned for their extensive distribution network Eternity Lifestyles is accredited for introducing high end international eyewear brands in India such as Mont Blanc, Chrome Hearts, Dsquared2, John Galliano and OPIUM among others.

Provogue eyewear offers a fantastic collection that is crafted as per the styles for the upcoming seasons. Each model expresses its personality through unique distinguishing features. “The eyewear category has a very strong presence in the world of fashion. We are extremely glad to license our collection with Eternity Lifestyles who could bring along their product knowledge and expertise in distribution management. Provogue being a youth brand has a huge market and we hope to be the leading player in eyewear segment soon,” says Salil Chaturvedi Deputy Managing Director, Provogue.

Eternity Lifestyles is promoted by individuals who have been in the eyewear space for over 30 years. It is also accredited for introducing Oakley to India and bringing some of the biggest brands like Chanel, Emmanuel Ungaro, and Bvlgari to India.