Ethos launches second store in Hyderabad

Ethos Swiss Watch Studios, a retail chain of Swiss

watch stores, has opened its second store in Hyderabad at M S Towers in Banjara Hills. The watch boutique displays timepieces of international brands such as Casio, Claude Bernard, CK, Cover, Swatch, Diesel, Rado, Raymond Weil, Tissot, Armani, Edox and Tag Heuer in the price range of Rs 5,000 to Rs 3 lakh.

In a statement, Yashovardhan Saboo, Chief Executive Officer of Ethos said, “Ethos luxury boutique of watches will bring exclusivity to the avid watch collectors and enthusiasts will have multi-brand options to choose.”

Ethos ventured into the Indian watch retail market in 2003 with a flagship store in Chandigarh and has grown to a chain of 26 stores since then. Ethos also manages an exclusive Omega Boutique in Mumbai, a Rolex Boutique in Bangalore amongst a few other mono-brand boutiques. Kamla Retail (KRL) is the holding company of Ethos Swiss Watch Studios and Ethos Summit, an independent luxury watch boutique.