Euromonitor to focus on sportswear at Lycra Rendezvous, Mumbai

Adding to the exciting lineup of sessions and

presentations by prominent brands and partners, the third edition of the Lycra Rendezvous in Mumbai on October 16 and 17, 2013 will also see the presence of Euromonitor International, world's leading consumer market analyst and strategy research firm for consumer markets. The sportswear segment in India has evolved from a niche and is witnessing significant growth. To share key market insights on areas that are most important for growth for this segment, Magdalena Kondej, Global Head of Apparel Research, Euromonitor International will deliver a presentation consumer behavior titled ‘Sportswear in South Asia: Market Trends and the Evolving Consumer Landscape’.

Magdalena is responsible for the quality of Euromonitor’s Apparel research and is also in charge of Euromonitor publications in the apparel area, conference presentations and is working with the international client base of Euromonitor’s online passport apparel database. Speaking on the India market, Magdalena Kondej, Global Head of Apparel Research, Euromonitor International said, “Although per capita spend on sports apparel in India remains low compared to other markets, the growth rates have been phenomenal. In fact, the Indian sports apparel market has almost tripled since 2007 and further 2.5 billion dollars (Rs 15,368 crores) is expected to be added to the industry in the next five years. This makes India the most dynamic market globally and presents tremendous opportunities for businesses operating in this area.”

Adding to Magdalena’s positive outlook for this segment, Avinash Chandra, Marketing Head, Invista-South Asia said, “We believe that sportswear segment is growing at rapid pace in India. We are glad to have Euromonitor International as a part of the upcoming Lycra Rendezous in Mumbai. Their extensive network of strategic analysts will provide in-depth business information, required in today’s complex environment and will help the players in the Indian sportswear market identify the next opportunity for swift growth.”