FabAlley to move ahead with the fashion e-commerce wave

Founded in 2012, by two women entrepreneurs Tanvi Malik, Co-Founder

and Design Head and ShivaniPoddar, Co-Founder, fashion portal FabAlley has reported a month-on-month growth of 50 percent and over 600 orders per day. With 1,000 styles within clothing alone and another 500 in accessories, the company works on a fast-fashion model introducing new styles every week.

Co-Founder ShivaniPoddar was a former investment Banker at Avendus Capital and Tanvi Malik, ex-Brand Manager Fashion at Titan Watches. They launched FabAlley to woo young women as an accessory only platform, but added clothing in early 2013. Clothing now comprises more than 80 percent of FabAlley’s revenue with more than 300 new SKUs introduced every month. Employing over 100 young fashion enthusiasts, FabAlley.com is a private label that works on a fast-fashion model.

FabAlley follows an inventory led business model, with a strong in-house designing team, technology team and a tight vendor network to ensure that the turn-around times remain minimal. The start-up is clocking over Rs 1.1 crore revenues. Over the next 12-18 months, FabAlley has planned brand-building activities through both various channels.