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FabAlley.com raises funds from IAN investors

By FashionUnited

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Apparel

High Street Essentials, the company that owns and operates

FabAlley.com, an online fashion brand for women has raised an undisclosed amount in seed funding from Indian Angel Network (IAN) that invests in startups and early-stage ventures. The funding was led by IAN members Tushar Singh and Mohit Goyal, and as part of the investment, Singh will join the board of the startup.

FabAlley.com will utilize these funds to increase its manufacturing and merchandising strength by adding new categories in both apparel and accessories, as well as in increasing depth in existing categories. It will also use the investment to improve its technology, supply chain capabilities, warehousing and marketing.

Launched in June 2012 by Shivani Poddar and Tanvi Malik, FabAlley.com offers clothing and accessories for women. The USP of the brand is identifying and interpreting global fashion trends into affordable apparel, jewellery, accessories, shoes and bags. Users can shop by trends, by budget and by occasion, and the company has also started a customised subscription service called ‘Jewelbox’.
FabAlley
Indian Angel Network