Fashinara aims for Rs 100-cr revenues

With booming e-commerce in India, fashion portal Fashionara.com aims to earn Rs 100 crores in revenue in

the second year of its operations. The one-year-old Bangalore-based start-up, founded by ex-CEO of Reliance Trends, Arun Sirdeshmukh is witnessing a fast growth. The platform sells premium fashion and lifestyle products with average bill size of Rs 1,500- Rs 2,000 per transaction. The company now aims to be one of the top five e-commerce players in the country in next 3-4 years. Competing with players such as Jabong and Myntra, unlike them, Fashionara is targeting consumers based in metros to turn profitable.

The company is said to have got an investment of 15-20 million dollars (Rs 90.7-121 crores) from Lightspeed Ventures and Helion Ventures in December last year, which it plans to use for further improving consumer experience with features like try and buy. Currently, it caters to eight cities and plans to extend the service to 20 more. The company claims to have had 43 percent repeat customers last month.

With fashion driving business for most players, Fashionara is looking at launching more private labels, to expand international brands from 400 to 1,000 this year apart from launching a user-friendly mobile application.