First Global Desi store launched in Mauritius

Designer Anita Dongre’s Global Desi, the India inspired colourful

boho chic brand is on its way to style the fashion savvy across the globe, as it opened its first international store at the premium Bagatelle Mall, occupying more than 1,100 square foot space in Mauritius. The Global Desi concept was founded in 2007 and within six years, it became one of India’s most sought after fashion forward brand with 48 standalone stores and a presence across 130 MBO's including Pantaloons, Shoppers Stop, Lifestyle and Central among others.

The boho chic ensembles evoke the spirit of the modern independent woman letting her vibrant fashion fantasies take flight. The brand recently created waves with its ramp debut at the Lakme Fashion Week 2013 with actress Aditi Rao Hydari as the showstopper for the show.

Commenting on this milestone, Anita Dongre, Creative Director, Global Desi, said, “It is so exciting to see Global Desi beginning to reach out to the fushionistas the world over. Global Desi has always celebrated the free spirited adventurous girl, who is as eclectic as the colours and prints that she wears.

The company plans to open approximately 12 more stores this calendar year in new cities like Kochi, Guwahati and Baroda apart from some new international markets.